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Most likely to break the rules, Rihanna returns as PUMA Creative Director for her
third season.


The latest FENTY PUMA by Rihanna collection takes classic school
uniforms and dismantles them. Varsity jackets are reimagined with exaggerated
dimensions. Sneakers meet stiletto heels. Preppy meets provocative. Unexpected
cutlines, premium materials, and chenille patches abound.


“I wanted the entire collection to be very diverse. I wanted different silhouettes, I wanted small silhouettes, I wanted huge silhouettes, I wanted colour, stripes, plaid; I wanted to play around, and I felt like a back-to-school theme was the best way to do that.”

Ready to be schooled?

The latest FENTY PUMA by RIHANNA range has arrived in Melbourne, Australia.
Launching in store and online THURSDAY 28th SEPTEMBER.