Following the success of their ‘Nightowl’ project in 2015, G-Shock and Sneaker Freaker have joined forces once again on a collaborative project.
Commemorating 35 years of G-Shock watches and 15 years of Sneaker Freaker magazine, the new ‘REDBACK’ DW5700SF-1D watch is laden with subtle conceptual flourishes and personal observation.
Turning to their antipodean roots for inspiration, Sneaker Freaker’s G-SHOCK design was inspired by one of Australia’s deadliest arachnids. The redback spider is a notorious and prolific inhabitant of outback shacks and dark suburban nooks.
As an added bonus, STANCE was also tapped to contribute their creativity to the project. Known for their groundbreaking approach to sock construction, STANCE supplied a pair of their high-tech Ventron socks to the Redback ensemble.
The limited edition Redback is housed in custom coffin packaging for Australia only and be released in limited numbers November 2nd.